If you would have talked about some other sport then it was very normal to keep socks pretty much out of the equation.But now times have changed.Especially in basketball.The big companies like Nike and Adidas are constantly making the best basketball socks http://goldenhobbyist.com/best-basketball-socks/ .And there is way more to it than just a piece of cloth that you wear while playing basketball.Trust me, it is way more than that.During 2008 Nike released it's famous Elite basketball socks.It was marketed so heavily and was so hyped that everyone knew something big was coming.So what was Nike really up to.Turned out it was something big.During 2008, basketball socks were not given that much of an importance.And very likely so.Nike is the big player in the industry took this opportunity to revolutionize the market with a technically advanced sock that delivered high performance and an iconic look.
Since its inception in 2008, the Nike Elite Basketball Crew sock has turned the industry upside down.However, the rise of Nike Elite socks wasn't that easy.It was a pretty bumpy road.They have a much deeper story.Nike's senior designer Amy Frazer says that they are working very closely with athletes to provide the players and the consumers the best product possible.Starting from high priced basketball shoes to the best sandals for walking http://goldenhobbyist.com/best-sandals-for-walking-long-distances/.Nike has it all.She believes that it is more effective when you can enhance their performance experience with the products Nike develops. We talk to athletes at every level, whether they’re elite players, college players, middle or high school players or a local team who plays pick-up games.”However the initial model of the basketball elite sock came to life in 2007 as well and was given to the USA men's team during a tournament in Las Vegas.For the first time, Nike Basketball introduced socks with a specific right and left foot, which helped improve the fit. Enhanced cushioning provided comfort and support in specifically designated zones of the feet and ankle.
Player feedback was positive, to say the least. In fact, the socks were so well received that retail demand was strong and immediate.Now you may wonder that these small things are just bullshit and companies use it to their advantage to market their products.But that is not actually the case.These things do matter a lot.Just hear from Brooklyn guard and gold medalist Deron Williams. “I could immediately feel the improvement. They felt so comfortable and supportive that I wore them all the time, on and off the court.” The validation from the USA Men’s Basketball Team was the first step to inspiring a sock transformation in the sport. Since then Nike has provided socks to a variety of top teams from high schools to colleges and the feedback has helped evolve the Nike Elite Basketball Crew sock from good to outstanding.
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